Business Development is a must-have for all brands to have from day one. In fact, many fail because they misunderstand business development and sales, thus they build a solution that no-one really wants to buy.
It's the creation of long-term value for an organisation from customers and markets via the development & maintenance of high-impact relationships.
When done right, retail partnerships can result in additional exposure and revenue, and both parties end up happy with more customers and sales.
That said, striking up these winning partnership agreements may not always be a walk in a park. In addition to investing the time and effort to find, vet, and woo potential partners, our New Majority brands also need to carefully craft the terms of their agreements to ensure that costs and responsibilities are clear to all participating brands.
To support our members through this endeavor we're looking for Biz Dev experts in all engagement capacities to bring their experience & connections where possible.
For brands in the education industry and for anyone leading a company with expansion in mind, having more feet on the street is the default approach to business development.
However, what we've seen over and over again is a push to hire reps or to engage third parties without being "channel ready." The result? The cost of sales rep turnover and failed channel partnerships is enormous for players in the product-centric education industry.
We're looking to bolster the success of our New Majority brands by bringing on Biz Dev experts in any engagement capacity because sales to schools often falls short of goals. We need professionals to advise our New Majority entrepreneurs who want to expand their business to invest in channel readiness evaluation and execution.
Tourism and hospitality are industries that require a wide range of expertise and interests from brands in the space. Form knowledge of new local activities, food-and-beverage trends and evolving technology are examples that barely scratch the surface, especially with today’s changing landscape of customer preferences.
To support our brands in this ever-changing industry, we're looking for Tourism & Hospitality veterans willing to give their time in both a paid and unpaid capacity as everything from speakers & coaches to in-network freelancers.
Sports & entertainment brands provide access to an audience that may be more likely to consider products that have similar values in terms of enjoying competition, victory, and celebration. These partnerships enable a New Majority brand to reach out and share its messages with a diverse and large segment of their audience.
However impressive these partnerships may be, we need Biz Dev experts in the Sports & Entertainment industries, in any engagement capacity, to guide and enable our brands to actually capture the value of these amazing opportunities.
Real estate partnerships are essentially an alliance to mitigate risk, maximize potential, and provide what would’ve otherwise been unattainable working alone. Although two heads are generally better than one, especially in business, not all partnerships are free of risk.
Unfortunately, the challenges from shared decision-making can become an issue over time. For those considering making the leap, we're building a sub-council of Real Estate pro's willing to educate and or work together with our members in any capacity to guide their decision-making.
The U.S. government spends tens of billions of dollars on contracting agreements each year, yet still struggles to find the best service providers to meet their needs. For New Majority brands, entering and scaling in the federal market is expensive, time intensive, and risky. This sub-council is designed to reduce the friction along the way.
Partnerships remain the surest path to rapid revenue growth for financial-services firms, not to mention the companies they team up with. We're sourcing industry veterans that can enable our brands to team up with leaders in an industry that already has loyal clients or members as it's an efficient way to acquire new customers.