In a world where the average consumer is bombarded with ~3000 promotions per day, It's vital we give our founders an edge. Enter the Marketing Communication or MarCom council.
The goal is to support members as they use marketing to educate, inform, urge, and apprise consumers about their brands. Marcom represents the voice of a brand which enable it to have a dialogue, and build relationships with consumers.
It's vital that our founders strive to build beneficial relationships between their brand and the communities they're a part of by earning–not interrupting– people’s attention. We're looking to bring on PR experts in all engagement capacities to assist our brands in any way possible.
We're looking for savvy communicators who know how to craft compelling stories, and with that, gain publicity from trusted, unpaid or earned channels.
Social media provides immense potential for brands of all sizes because consumers habitually log on to it daily, giving brands multiple opportunities to stay at the top of their audiences mind.
However, it also presents huge challenges for underserved New Majority brands because it’s an ever-changing space that is extremely noisy and crowded.
It can be difficult to keep up with evolving trends on social media. Consequentially, 1863 is looking to bring on Social Media experts in any engagement capacity to give New Majority brands much needed support.
Email is one of the most cost-effective digital marketing strategies with one of the highest ROIs. It allows our embers to connect their marketing channels for a cohesive and fluid customer journey, from the moment they become a prospect to when they're renewing their subscription.
We need email marketing experts in all engagement capacities to enable our brands to create personalized and custom experiences, increasing engagement, and deepening brand awareness with leads, new customers and returning customers.
We need pro's who see email as a testing opportunity to gain valuable customer data for more intentional and meaningful customer touch points and to help our members harness the power of automation to supercharge their email marketing strategy.
Paid advertising for all of its immense value, costs valuable money every time a user clicks on a brands ad. That’s why it is vital that we bring on Paid Advertising professionals in any type of engagement to ensure that our member brands PPC ad campaigns are effective.
PPC ad management requires experience and knowledge that most New Majority brands simply don't have in-house. So whether you decide to engage in a mentorship, coaching or an in-network freelancing capacity, we need experts to help creating and managing New Majority PPC ad campaigns.
Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. Great content helps influence conversions and it improves brand reputation by building trust. But most importantly it's a cost-effective way to attract, convert & retain customers.
Hence, we're looking for Content Marketing experts in all engagement capacities to support our New Majority brands across the entire Customer Journey.