Best, Periodt. is a mission-driven omni-channel menstrual care company that is making periods sustainable, comfortable and cool, for the first time. They are transforming experiences for people with periods, helping them to have more freedom and less pain so that they can forget that they're even on "that time of the month."
With their 1-of-a-kind, high-quality, gender-neutral products, refreshing approach and next-level service Best, Periodt. is quickly making a name for itself as a game-changer in the industry and has been featured by Forbes, Shape Magazine, Black Enterprise and many others.
At Best, Periodt. they're dedicated to educating customers, as well as raising awareness and breaking the stigmas around periods and the products associated with them. They understand that Black people on average have heavier periods and are 2-3x more likely to have fibroids, and have taken this into account while creating their products. They also get that not everyone who bleeds, identifies as a woman. As such their language and branding is gender-neutral.
As a Black woman founded company, there are no performative photoshoots around here. They showcase diversity not just on our social channels, but in the places it truly matters -- where decisions are made and impact is felt. Even their instruction manuals have brown skinned bodies. Minority representation isn't a second thought, but one of the foundational pieces of the brand's every move.
Gayneté Jones is a business consultant, keynote speaker, best-selling author, podcaster, contributor for Black Enterprise, founder of G.A.M.E. Changing Industries, and the creator of Cubicle Ditch Academy. She has also recently founded Best, Periodt. , a unique femtech brand changing the game.
Having studied the behaviors, fears and desires of consumers (millennials in particular), she is the go-to Freedom Slayer to assist this often misinterpreted generation to shine brightly, helping them to not just learn how to turn passions into profits, but also how to build sustainable businesses that solve real problems for customers. Even with Best, Periodt. she has made it her mission to create real, meaningful change for period havers around the world.
As a result of Gaynete's efforts, she has been featured in the likes of Forbes, Black Enterprise, Yahoo, MSN Money, Sheen Magazine, Huffington Post, Refinery29, Thrive Global, Medium and Success to name a few. She regularly serves thousands of ambitious folk globally through her newsletter, membership, trainings, podcast and programs.
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