Brown Toy Box
an educational toy company & and curating STEM toys, media, and experiences for centering and celebrating Black children where all children can enjoy, learn, and have fun.

About the brand

Program
Pipeline Program

What We Do

Brown Toy Box is developing educational toys and games for children, ages 4-12, that celebrates Black children while encouraging confident exploration of STEAM/STEM fields. All of our products are designed to cultivate critical thinking, curiosity, cultural pride and confidence in a way that makes learning fun for ALL children. We are responding to Black parents call for more inclusive toys representing their children.  

Brown Toy Box customers will be able to easily find fun, tactile, and  educational play products featuring Black children, a superior e-commerce shopping experience, digital content and educational apps right here at browntoybox.com. We want to be wherever you shop for your children or students. Brown Toy Box products are coming soon to mass retailers nationwide, Amazon, and local independent toy stores.

About the founder

Terri-Nichelle
Bradley
Founder & CEO

An Introduction

Founder and Principal of Play at Brown Toy Box, Bradley believes that Black children should see  themselves positively represented in every space the experience regularly, starting with their toybox  and the toy aisle. Bradley, an equity in play advocate, is on a mission to disrupt the $27B toy  industry by creating a brand that reflects the world we live in today. 

Launched in 2017 as a STEAM kit, Brown Toy Box evolved into a full-scale educational toy company  producing and curating STEAM toys, media, and experiences for centering and celebrating Black children in a manner all children can enjoy, learn, and have fun. 

Her Work History

Prior to starting Brown Toy Box, Bradley led a communications consultancy working with Fortune 500 companies in campaigns designed to connect with the African American community. Prior to that, Bradley served as the VP of Corporate, Crisis, and Public Affairs for the world’s largest global  PR agency. With over 20 years of experience working in PR and marketing, she crafted out a  specialty in marketing to African American moms. 

Her Accolades

Bradley was awarded the 2019 Civic Impact Award, was recognized as a 2019 Atlanta’s Top 100  Businesswomen of Influence by the Atlanta Business League, acknowledged on the 2020 Who’s  Who in Black Atlanta list of influential leaders and most recently named to Inc. Magazine’s 2020  Female Founders 100 list. 

Kicking off 2021, Bradley was awarded the Atlanta Business Chronicle’s Leaders in Corporate  Citizenship- Social Entrepreneur of the Year. In fall 2021 Bradley realized her vision of going from a curator to a creator of educational toys. Brown Toy Box will launch in Target stores nationwide,  Amazon, as well as in independent specialty toy stores and retailers. Bradley is active in the Atlanta  education and business community as an active equity advocate in the Learn4Life Network, a  member of the Junior League of Atlanta and serves as the Atlanta chapter chair of Women in Toys.  

Bradley, an active cheer mom is originally from Minnesota and is a graduate of Augsburg College.  Terri-Nichelle is the proud mom to D’Andre, Justin, Maya, Makayla.


About the founder

Terri-Nichelle
Bradley
Founder & CEO

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