Eu'Genia Shea
A mother-daughter duo dedicated to all-natural premium shea moisturizers that heal while they moisturize.

About the brand

Program
Pipeline Program

Our Story

In Greek, the words Eu-Genia (you-geh-knee-ah") mean the origin of goodness.

Everyone understands what it's like to want to have beautiful skin. Skin that glistens like the movies and looks younger every day. And there are a million products that claim to help you do just that. Unfortunately, way too often, these products are filled with chemicals and petroleum jelly. Wouldn't it be nice if there were a clean product that felt like it healed while it moisturized? Something that wasn't bad for the earth, but actively made a positive impact on the world?

Our Values

Eu'Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. Our high concentration and quality can help you reap all the benefits of nature's wonderbalm.

We are dedicated to fair wages and opportunities for our female workers in Ghana and donate 15% of our profits back to them in the form of an education fund.

About the founder

Naa-Sakle
Akute
Founder & CEO

An Introduction

Everyone knows what it's like to want beautiful skin that glows like the movies and Naa-Sakle (the founder of Eu'Genia Shea) thought she had the answer – shea butter. In her native Ghana, shea butter is known as Women's Gold and it is a product especially beloved by her family. Grandma Sunshine was a midwife who used shea on pregnant moms and babies in her practice, and her mom was the President of the Global Shea Alliance. Unfortunately though, in the US, despite having a million shea based products on shelf, consumers didn't really have access to the real deal. That's what sparked Naa-Sakle to found Eu'Genia Shea; named for her mother, Eugenia, and meaning the origin of goodness, their motto is the more shea butter the better, but not all shea is created equally.

Like Mother, Like Daughter

We're a mother-daughter duo. When my mom was diagnosed with cancer, I decided life was too short to not spend our days together. I founded this company with her help in 2014. We're using her past experience as the President of the Global Shea Alliance to provide consumers with the best shea around. My mom was born to a wonderful Ghanaian midwife named Comfort (also aptly known as Grandma Sunshine). By the year, 2000, Mom was making use of Grandma Sunshine's best kept midwifery secret – raw, unrefined Ghanaian shea butter. With the help of hundreds of sustainably paid farmers, Mom grew her bulk shea butter business, Naasakle (www.shea.care), eventually becoming an acclaimed expert in the space. Eu'Genia products utilize Naasakle shea butter to provide end consumers with the best of the best.


About the founder

Naa-Sakle
Akute
Founder & CEO

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Here is list item one
  • Here is list item two
  • Here is list item three

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Section one header three

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.