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An outcomes driven approach to business strategy.

Comprehensive strategic guidance.
Designed side-by-side with veterans.
In-depth processes management.
Modular structure, so you focus on what you need, when you need it.
Helpful support every step of the way.
The Components

Core Strategies
Tailored around the core functions of managing a brand.

Customer Development
Know your customer.
Refine your value, positioning, and messaging to your customers.
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Lead Management
Manage their journey.
Build a fiercely customer-oriented brand throughout the buyer lifecycle.
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Financial Planning
Manage your capital.
Plan, manage, and predict your organization's financial future.
Learn more
Affiliate Management
Leverage influence.
Develop an effective affiliate and influencer marketing program.
Learn more
Goal Management
Match objectives to results.
Align all core functions with your brand's long-term goals.
Learn more
Product Management
Achieve product-market fit.
Craft delightful products with a winning team.
Learn more
Customer Service & Support
Become proactive.
Eliminate the friction that keeps customers from realizing your value.
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HR Management
Manage your talent.
Attract, onboard, enable, and retain an amazing tribe.
Learn more
Debt vs Equity Funding
Secure your runway.
Determine the when and how of financing your brand.
Learn more
Customer Development

Know your customer.
Refine your value, positioning, and messaging to your customers.

Enter a framework for improving all aspects of your brand strategy by truly understanding your customers. Identify and mange the profiles of your ideal markets and segments, as well as the personas they're composed of. Define their pain points, and hone in on the value provided to each.

Develop data-driven customer assumptions.
Conduct customer discovery interviews.
Turn interview data into customer profiles.
Manage customer data aggregation.
Build & maintain dynamic customer profiles.
Lead Management

Manage their journey.
Build a fiercely customer-oriented brand throughout the buyer lifecycle.

Generate, nurture, close & retain a customer over time by aligning marketing, sales & customer success activities around your constantly developed customer profiles. The more refined your customer profiles, the more effective your lead management strategy becomes.

Map the Buyer's Journey and Customer Lifecycle.
Develop a content strategy and plan.
Develop lead generation architecture.
Develop lead nurturing architecture.
Manage the content development cycle.
Financial Planning

Manage your capital.
Plan, manage, and predict your organization's financial future.

We enable brands to determine how to allocate their resources with greater confidence. Comprehensive financial planning demonstrates a brands commitment to sound business practices - an ongoing ability to meet financial obligations and spend wisely. That can encourage outside investors to invest in the brand and increase the likelihood of long-term success.

Establish financial evaluation discipline.
Assess your current financial position.
Identify inefficiencies and pursue alternative courses of action.
Affiliate Management

Leverage influence.
Develop an effective affiliate and influencer marketing program.

Manage your use of influencers and affiliates of all sizes, to compel their audiences & networks to follow or purchase from your brand.

Assess affiliate program viability.
Manage affiliate program infrastructure.
Identify & recruit affiliates and influencers.
Manage affiliate relationships & optimize the program.
Goal Management

Match objectives to results.
Align all core functions with your brands long-term goals.

Re-imagines how you set objectives, track progress, create alignment, and encourage organization-wide engagement around measurable goals. Based on Googles infamous goal management framework of rules and best practices, OKR's are a tried and true way to structure, manage, and achieve your brands short & long-term goals.

Define the long-term goals of the brand.
Develop quarterly Product OKRs.
Develop quarterly Sales OKRs.
Develop quarterly Marketing OKRs.
Develop quarterly Finance & Accounting OKRs.
Develop quarterly People & Operations OKRs.
Develop quarterly Customer Service & Support OKRs.
Product Management

Attain product/market-fit.
Craft delightful products with a winning team.

Focuses on bringing a new product to market or developing an existing one to the point of finding the coveted, Product-Market Fit. It starts with an idea of a product that a customer will interact with and ends with the evaluation of the product’s success. Product management unites business, product development, marketing, and sales.

Develop a theme-based product roadmap & plan.
Manage the product release cycle.
Develop a product testing plan.
Manage the product development cycle.
Customer Service

Become proactive.
Eliminate the friction that keeps customers from realizing your value.

Take care of the customer's needs by delivering professional, helpful and high quality assistance before, during, and after the customer's requirements are met. This can take the form of FAQ's, product documentation, policies, help desks, chat bots and much more.

Conduct a Customer Service Needs Analysis.
Develop & maintain customer service infrastructure.
Develop customer support Standard Operating Procedure (SOP).
Manage customer service performance.
Human Resources

Manage your talent.
Attract, onboard, enable and retain an amazing tribe.

Optimize the use of your organization's most valuable asset - the people behind your brand. Without supporting, empowering, and holding the people who put in the hours to make your brand unique accountable, you have nothing. From a needs analysis to performance management, we've got you.

Run an HR Planning & Needs Analysis audit.
Develop a recruitment or hiring plan.
Develop and manage your employee development plan.
Develop an employee retention plan.
Manage employee performance.
Debt vs Equity Funding

Secure your runway.
Determine the when and how of financing your brand.

Determine if you're ready for funding, the vehicle through which you'll be raising said capital, from whom you'll be raising from, how you should approach the processes of soliciting / examining / accepting / denying terms & offers, and finally, managing those relationships when the raise is complete.

Assess your brands' capital readiness.
Approach equity investors.
Approach debt lenders.
Manage investor relationships.
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What you need to know, when you need to know it.
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