Core activities center around producing content directly and engaging consumers on one or more platforms in the form of music, photography, crafts, video & more. (Can be selected in conjunction with 1 or more listed options.) Think Buzzfeed, social media influencers, independent artists, Forbes, bloggers or YouTubers.
Core activities center around providing services such as a meal, an experience, healthcare, portfolio management or professional services. Think Deloitte, Starbucks, a physician, JP Morgan or The Four Seasons.